Florida AG Targets Robinhood Over ‘Cheapest Way to Buy Crypto’ Tagline

Robinhood's aggressive push into cryptocurrency trading faces regulatory scrutiny as Florida's attorney general subpoenas the company over its "cheapest way to buy crypto" marketing claims. The investigation threatens to slow the platform's crypto expansion during a bull market where competitors are gaining traction through features beyond low-cost trading.

While Robinhood doubles down on its price competitiveness, rival platforms are attracting users with higher incentives and greater control—offerings absent from Robinhood's current model. Florida regulators are examining whether the company's cost-saving claims hold up under legal scrutiny and truly benefit retail investors.

The probe highlights a shifting landscape where traders increasingly seek rewarding instruments beyond cheap execution. As newer services carve niches in less regulated territories, Robinhood's cookie-cutter approach appears increasingly disconnected from market demands for innovative crypto products.